This is a conceptual rebranding and redesign of the Manhattan Zoo aimed at making the zoo more educational and research based. This is to go along with Kansas State University's research goals.    The rebrand project involved everything from logo design, to park signage and merchandise. The map was designed to fold up easily by holding the thicker pieces on either end and fit nicely in a pocket.

Simple iconography was used to illustrate different information at a glance, colors and images to denote different types of animals and areas of the park.